House of Fraser has announced healthy sales figures for the festive period. Black Friday saw its total sales up 10% compared to the previous year and its biggest ever online sales day; up 40% on the previous year. From the week of Black Friday to January 2nd, like-for-like sales were also up 5.3%.
The British retailer’s online sales rose by nearly 62% in the seven days to Christmas and bricks and mortar store sales were up 2%. Twelve stores delivered their best ever sales. This drive continued in the week following Christmas as like-for-like sales increased nearly 7%.
“We are delighted with our Christmas trading performance both in terms of sales growth and margin improvement,” commented CEO Nigel Oddy.
“The performance demonstrates the success of our ongoing strategy: to continuously improve our online proposition; to develop our house brands and premium brand proposition and work closely with our concession partners; and to invest in our stores to provide our customers with the best possible shopping experience. Over the period, we have seen a record performance from our market leading buy & collect service, increasing by 22% on last year, highlighting the strength of our award winning multichannel business.”
