House of Fraser will be taking on a new product and trade strategy as it takes further steps to transform its business.
Their aim is to be one of the best destinations for contemporary brands whilst providing a premium experience for shoppers, both online and in its stores.
This will include the company responding to trends and delivering exclusivity through partnerships with popular concessions more effeciently.
David Walker-Smith, chief product and trading officer at House of Fraser, said: “Since joining House of Fraser, I have worked with the team to review our current product offering and what became crystal clear is our customers love brands. Customers now want more from their shopping experience and as a business, we need to make sure we are exceeding expectations. I’m really looking forward to embarking on this new chapter for the business and working with both our existing and new partners to bring an exciting proposition to stores and online."
