Asda’s former marketing director, Chris McDonough, has joined homeware retailer Homebase

Mr McDonough who left Asda this year was responsible for home shopping, financial services marketing, retail and George. Before Asda, McDonough worked for Molson Coors as the UK managing director and Muller, the multinational dairy company as UK marketing and R&D director. 

Managing director Echo Lu, said: "I am delighted that Chris is joining the team and look forward to welcoming him to the business. With his functional expertise, diverse experiences and collaborative style, he will be a great asset as we go through the next stage in our journey to be a more customer focused brand.”

Jo Kendrick who holds the current position will be retiring to pursue non-executive roles. Echo Lu added: “I would also like to thank Jo Kenrick for her dedication and contribution in the four years she has been with Homebase and wish her all the best."