Holland and Barrett has announced that X Factor and I’m a Celebrity Get Me Out of Here star Jake Quickenden, is to be the new sports nutrition range ambassador.
Jake will be promoting Holland and Barrett’s protein shakes and sports nutrition supplements as he is into body building and also used to be semi-pro footballer and has started his role with some videos and fitness blogs which will soon include a ‘jungle workout’, fat blasting, body building techniques and motivational guides about getting into shape.
Commenting, Quickenden said: "It's been great fun creating the series of motivational videos and blogs with the sports team at Holland and Barrett. I'm passionate about health and fitness and I hope the tips we've designed inspire people of all ages to get active and have fun at the same time."
Adding its comment, a spokesperson for Holland and Barrett said: "We're thrilled to be working with Jake. He has a great passion for keeping fit and well using sensible eating, quality sports supplements and achievable work out plans. We are sure Holland and Barrett shoppers will enjoy his informative, entertaining online blogs and fun videos over the coming months."