HMV comeback to overtake Amazon as largest physical music retailer

High street entertainment retailer HMV have come back to overtake Amazon as the largest seller of physical music.

According to data by Kantar Worldpanel, HMV’s market share grew for a second consecutive quarter in the 12 weeks up to 23^rd September, to a total of 28%.

The release of Mama Mia 2 and popular compilation album Now That’s What I Call Music 100 helped boost sales in this period.

Amazon still holds the biggest percentage of the total entertainment sector, increasing to 23.2%, which is five percentage points higher than its closest competitor.