H&M has opened its first UK in-store café concept, Pleats, in Westfield White City.

The café will serve healthy breakfasts, lunches and treats, and will act as a space for shoppers to relax. 

H&M initially launched the concept in Stockholm last year, and the Westfield London store is only the fourth in the world.

H&M has stepped into the café market before with their newest brand Arket offering vegetarian and vegan cafés in each of its stores.  The Arket café aims to combine the best Nordic cuisine with flavours from abroad.