Majestic Wine, the UK’s biggest specialist wine retailer has been awarded High Street Chain of the Year at the International Wine Challenge Merchant Awards as it has been recognised for its transformational strategy which helps customers find the wine they love with the help of over 900 store team members and wine connoisseurs.
With its “getting back to retail basics” project, a number of changes have been made to make shopping easier for customers, improve the support systems of the business and to recognise the contribution of its team members. The company also saw a rise in sales in June just one year after acquiring Naked Wines.
John Colley, Majestic Wine managing director, said: “Winning the IWC High Street Chain of the Year award is an incredible achievement and is especially important as it reflects all the work that has been done this year as part of our transformation plan."
"We are making brilliant steps in becoming a customer focused business with the best people in the trade and I’d like to not only thank the IWC for recognising how far we have come in this short period of time but also all our people at Majestic for their efforts in putting the customer back at the heart of what we do.”
