The esmara by Heidi Klum collection and the #LETSWOW fashion campaign, produced in collaboration with British photographer Rankin, are set to be showcased at the event on September 7th before launching globally in-store later in the month. Lidl UK commercial director Ryan McDonnell said “working alongside Heidi Klum, a highly successful and creative designer, we are bringing affordable fashion to the forefront. The #LETSWOW concept is all about surprising our customers with a trend-led fashion collection at highly competitive prices.”