Bakery chain Greggs has seen sales rise 5.2% to £835.7 million after healthier options and an extended breakfast menu paid off in 2015.
The company has been undergoing a programme designed to transform it from a traditional bakery into a modern, on-the-go food retailer. Now in its second year of the scheme, Greggs has made improvements to its products including a ‘balanced choice; range of healthier options which now account for 10% of all sales.
In the year, pre-tax profit excluding exceptional items increased 25.4%, resulting in a 30% rise in dividends for shareholders.
Roger Whiteside, chief executive, commented: “We have made significant progress across the business change programme, consequently our estate is stronger and our products, value and service are all improving the experience for customers.
“This year has started well and the consumer outlook remains positive with disposable incomes expected to grow further in 2016. Overall 2016 will be another year of significant change as we advance with our strategic plan and propose major investment in our supply chain. Alongside this we are confident of delivering a further year of underlying growth."