Harvey Nichols have temporarily rebranded themselves as Holly Nichols to mark the refurbishment of the first floor in their Knightsbridge store and the launch of a September campaign celebrating women.
Their Knightsbridge store features a new illuminated ‘Holly Nichols’ sign at the front while the branding also appears on shopping bags, signage and other collateral across the brand's London and regional stores.
Deb Bee, group marketing & creative director at Harvey Nichols, said: “We are incredibly excited to unveil our Holly Nichols campaign – a month of events celebrating women, those who have inspired us in the past, and those that continue to do so today. Our Knightsbridge flagship now has four floors dedicated to womenswear – and we’ve ramped up our range of our beauty services to suit women’s often demanding lifestyles.”
Following the refurbishment of the first floor, the Knightsbridge store now has four floors dedicated to women’s ready-to-wear, shoes and accessories with brands such as Chloe, Calvin Klein and OFF-WHITE.
Bee added: “Our newly refurbished first floor is shopping heaven with collections from the world’s best-loved designers, selected for their quality of design and make. We’ve created a shopping experience for our female customers like no other.”
