It has been revealed that Sophie Hulme, the accessories brand has opened its first physical retail area in Harrods.
Covering an area of 335 sq ft, the new shop-in-shop is located on lower ground floor of the department store.
Harrods has stocked the designer’s items for four years, however this new dedicated retail space, designed by Hulme’s husband, reportedly marks the “essential blueprint” for future brand interiors at Harrods.
The designer generates four collections a year and is based at over 230 retail locations across 23 countries.
Helen David, Harrods’ chief merchant, commented: “Sophie Hulme’s pop-up last year in Harrods was a brilliant success, and on the back of the growth we have seen with the brand we have now exclusively launched the brand’s first permanent boutique.”
“Our customers adore Sophie’s fun and colourful styles and will be excited to discover her latest eveningwear collection alongside the popular mainline collection, all of which will be showcased in our fabulous new bespoke boutique.
“Having stocked Sophie Hulme since 2012, we’ve seen the incredible evolution the brand has achieved in such a short space of time, and look forward to now unveiling our new boutique and collection to our customers.”
