H&M has said that it will be producing a second collection in partnership with music and arts festival Coachella, in California. Due to land in stores on March 31st, H&M Loves Coachella will feature festival staples such as blouses, beaded and fringed tops, floppy hats and sunglasses.
 
Ross Lydon, designer at H&M, said: "Last year, H&M was the first brand to team up with Coachella to develop a clothing collection. The success was so rapid and so widespread, we decided to partner again to create an even richer offering this season.”