H&M has collaborated with Instagram account MenWith to launch a fashion collection based on the accounts most engaging posts on its accounts @menwithclass and @menwithstreetstyle.
The collection will launch online and in selected H&M stores on August 22nd.
H&M’s men’s design team worked with MenWith to review posts with the most engagements, and used the data found to create a collection based on those styles.
Ross Lydon, head of menswear design at H&M, said: “Making this collection together with MenWith has been a very creative journey. By looking at data from most engaged posts and liked styles this whole collection is created from what truly is personal style and what men want to wear.”
