H&M reveals collaboration with MOSCHINO

H&M has revealed that its next designer collaboration will be with MOSCHINO.

The news was delivered via an Instagram live call from model Gigi Hadid to MOSCHINO creative director Jeremy Scott, which was projected on digital screens at the annual MOSCHINO party at the Coachella festival in California.

Commenting on the collaboration, Jeremy Scott said: “I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”

During the call, both Gigi Hadid and Jeremy Scott were dressed in the first looks from the MOSCHINO H&M collection which will be available online and in selected H&M stores worldwide from the 8^th November. The collection will include clothing for women and men as well as a range of accessories.

Creative advisor at H&M, Ann-Sofie Johansson said: “MOSCHINO H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world.”