H&M has launched a new homewares concept store on Regent Street, called H&M Home.
The 700 square metre store is set across two floors and will offer H&M’s latest homewares collections as well as a selection of items from other brands. The store also features and events area, a Pleat café and a Bunches florist.
Anders Sjöblom, managing director of H&M Home, said: “We are so excited to be taking our place on Regent Street. Our new concept store is a new approach to the interior industry offering a new level of inspiration, customer services and collaborations. This store is a perfect physical complement to our digital presence through social media and ecommerce.”
Shoppers at the Regent Street store can also personalise items through a monogramming service, and the store will also offer a worldwide delivery option on purchases made in-store.
