Gap has opened a 10,000 square foot store on Bluewater’s lower Rose Gallery which is situated next to the upcoming Missguided shop, which is set to launch this summer.

The new shop is the first of a new breed of UK concept stores for the brand and includes women’s, men’s, kids and baby collections, as well as GapFit and Gap Body items. The store also features Denim Addict, which will allow shoppers to personalise their denim with distressing, studs and patches.

Portfolio director at Land Securities, co-owner and asset manager of Bluewater, Russell Loveland said: “Gap’s decision to open their new concept store for the UK at Bluewater reaffirms its position as Europe’s leading retail and leisure destination. Gap’s store, which brings a number of innovations to the guest experience, is part of our strategy to create a select series of statement stores at Bluewater, where the emphasis is on providing something unique.”