For Arts Sake launches new store in Covent Garden

For Arts Sake has officially launched its new store in Covent Garden.

The store is fitted with a selfie station, pastel-hued interiors and ‘Instagram spots’.

The brand has stayed true to its roots, with space created to encourage customers to share photos across digital platforms.  Instagram played a key role in the brands growth since its launch in 2016.

The store is located in the Market building, with the interior being designed by Aleksa Studio.

Aleksa Studio director Aleksa Rizova said: “The shop designs are inspired by the client For Art’s Sake’s key ethos to celebrate the bold woman – a playful power-dresser, both effortless and elegant. The interiors are refined and yet playful, designed with the millennial generation of shoppers in mind.”