Footlocker announced on Thursday that it is making a strategic minority investment into sneaker reselling platform, Goat.
The plan for the partnership is to leverage Goat’s digital capabilities and utilise Footlockers bricks-and-mortar footprint, which currently consists of 3,220 stores in 27 countries around the world.
Goat was founded in 2015, and merged with sneaker consignment service Flight Club in February 2018. It has raised a total of $197.6 million in funding.
The platform is planning to use the latest investment to accelerate its global expansion, develop its omnichannel model and drive technological innovation.
Scott Martin, Footlockers SVP for strategy and store development will join the Goat board of directors as part of the partnership.
