Footasylum has increased its email revenue by 28% via the use of artificial intelligence.
The company has been looking at ways to drive revenues using AI to create a more personalised experience for shoppers. They are currently working with AI company, Peek.
Footasylum has said that the partnership with Peek allows them to deliver targeted hyper-personalised marketing communications to its customer base.
Tom Makin, ecommerce and marketing director at Footasylum, said: “Customers now expect high levels of personalisation at every single touchpoint. With our product offering being so vast, delivering an experience relevant to each user is extremely challenging. However, Peak showed us how AI can be used to create a hyper-personalised experience for every single Footasylum customer and that this, in turn, leads to greater customer loyalty and growth.”
