According to data from IGD, the UK’s food-to-go sector is set to witness further growth, as shoppers’ preference for eating on the move shows no signs of slowing down. IGD also expects convenience and forecourt retailers to become increasingly active in this area, either through their own ranges or by teaming up with well-known brand names. Younger shoppers are particularly likely to drive growth in these stores, with 18-25-year-olds twice as likely to buy food-to-go in convenience stores compared to their older counterparts.
Gavin Rothwell, Senior Insight Manager at IGD, says: “Across all our five market segments we’re seeing some highly innovative product and menu development, much of this inspired by shopper trends towards health and wellness and global flavours and tastes. Many operators are looking to tempt shoppers with ranges tailored to different times of day, while also improving the quality of their fresh food and coffee offers.”
