Fenty, LVMH’s new brand founded by Rihanna, will debut its first collection at a pop-up shop in Paris on May 24th.
The brand will offer a collection of ready-to-wear, footwear, accessories and an eyewear line.
The first campaign clip was launched on YouTube. It features a diverse cast and outlines a range that mixes tailoring and street looks.
“Women are forces of this earth,” Rihanna said in a press release. “We are multifaceted, complex, vulnerable yet bulletproof and Fenty speaks to all of our intricacies. … It was imperative that we created a line versatile enough to embrace and celebrate us in that way. The collections are easily worn together and meant to be staples in our wardrobe.”
The address for the pop-up shop has yet to be revealed.
