Polish fashion chain Reserved has opened its first UK store, with a location housed within the former BHS store on Oxford Street. The 32,000 sq ft store will stock clothing for men, women and children as well as offering a special London collection. Marek Piechocki, founder and chief executive of Reserved, said: “Launching Reserved in the UK is a milestone for LPP and reflects our ambition to grew brand recognition and establish ourselves across Western Europe and beyond.”