Fashercise has chosen London’s Seven Dials for the launch of its first permanent UK store.
This comes after the brand operated a number of pop-up shops.
The store is set to open this summer and sell brands such as Khloe Kardashian’s Good American. It will also act as an experiential space for the shops core brands.
Alexandra Vanthournout, Fashercise founder and managing director, said: “The space will combine the choice of ecommerce with the experience of physical retail and will offer Seven Dials visitors complete brand takeovers, including trunk shows, hosting talks and running clubs with wine at the finish line.”
