Eve Sleep has appointed Cheryl Calverley as its new chief marketing officer.
Calverley joins the company from The Automobile Association worked for three years as the head of marketing and then as marketing director.
Prior to working at The Automobile Association, she held in a range of senior marketing roles at Birds Eye Iglo.
James Sturrock, chief executive of Eve Sleep, said: “With a wealth of consumer brand experience, Cheryl is a natural fit for the business and the delivery of eve’s refocused growth strategy. Her proven track record in developing and managing high profile brands will be crucial to further differentiating our brand positioning, enhancing customer experience and helping to achieve our ambition of becoming Europe's leading sleep and well-being brand.”
