Eve Sleep has appointed former Moonpig managing director

Eve Sleep has appointed former Moonpig managing director James Sturrock as its chief executive.

Mr Sturrock who is due to join Eve on 10 September, worked with online greeting cards retailer Moonpig from 2014 where he led the company to four consecutive years of double-digit revenue and EBITDA growth.

Prior to that, he worked with Direct Line Group for more than seven years where he held a range of senior divisional and marketing roles before becoming general manager of the commercial direct division in 2012.

Once Sturrock joins Eve, interim chief executive Abid Ismail will continue in his role as chief financial officer of the company.

Paul Pindar, chairman of Eve Sleep, said: “I am delighted that such a high calibre CEO in James is joining the business. His proven experience in leading and developing online companies will be essential in driving eve forward to seize the substantial market opportunity ahead.”