Homewear retailer Dunelm has announced a rise in like-for-like sales in the first quarter, following the efforts made by the homewares company to refresh its product ranges and improve its seasonal merchandise.

In the 13 weeks to October 3rd, total sales rose by 12%, up 4.4% on a like-for-like basis.  Meanwhile home delivery sales increased by 25.9% driven by the company’s newly launched website.

Will Adderley, chief executive, commented: "Our sales performance was strong in the first quarter, reflecting the steps we have taken to refresh our product range, improve seasonal merchandise and to create an improved shopping experience for our customers in-store.

"The growth achieved in LFL store sales is particularly pleasing, and we maintained a solid performance in home delivery following the launch of our new website in July. As the new site becomes fully bedded down, we expect to see substantial further growth through this channel.
"I am delighted that we have acquired the rights to the Fogarty brand. This investment, as with the acquisition of Dorma a few years ago, adds an important brand to our portfolio. It further strengthens our specialist homewares retail proposition and provides a number of potential growth opportunities for the medium term."