Dunelm increased its like-for-like revenue by 9% in its second quarter.
In the 13 weeks to December 29th, like-for-like sales in store increased by 5.7% year-on-year. Online sales also grew by 37.7%.
These results mean that the company expects its first half pre-tax profits to be around £70 million after a £3.8 million charge is included.
The company has moved its focus on reaching new customers through its new Home of Homes marketing campaign. It has also closed its Worldstores and Kiddicare websites.
Dunelm’s chief executive, Nick Wilkinson, said: “We are pleased with our overall performance in the first half, and are helping more customers than ever to create a home they love. By focusing back on our core business, under one Dunelm brand, we are improving our trading and financial performance.
“The positive like-for-like revenue growth both in stores and online, highlights the strength of our customer offer. Our multichannel proposition is improving all the time and we are looking forward to introducing our new web platform in the summer, using more flexible technology which will allow us to better serve our customers in a changing retail landscape.”
