Dr. Martens are looking to take over from its long-term distributor partner Bondi Marketing and run all operations in Germany, Austria and Switzerland as it looks to open stores in the countries.
The retailer will launch its first store in Germany tomorrow in the city of Cologne and is also planning to open additional stores in key locations across Germany, Austria and Switzerland.
Dan Le Vesconte, president of EMEA at Airwair International, said: “This is a significant and exciting moment for Dr. Martens. We have seen strong growth across Europe in recent years and have generated great momentum across the region. Today’s announcement is testament to the significant potential we see in these key markets, particularly in Germany, and represents another stage in our successful growth strategy.“
