As part of a new global Health and Wellbeing Ambition plan, Mars Foods has said that it is advising customers that many of its products should not be an everyday meal choice.

In a statement, the company, which also produces the Uncle Ben brand, said: “Through the Health and Wellbeing Ambition, Mars Food will help consumers differentiate and choose between “everyday” and “occasional” options.

“To maintain the authentic nature of the recipe, some Mars Food products are higher in salt, added sugar or fat. As these products are not intended to be eaten daily, Mars Food will provide guidance to consumers on-pack and on its website regarding how often these meal offerings should be consumed within a balanced diet. The Mars Food website will be updated within the next few months with a list of “occasional” products – those to be enjoyed once per week – and a list of “everyday” products – including those to be reformulated over the next five years to reduce sodium, sugar, or fat.”