Denny Bruce has been appointed as brand president of Dickies

VF Corporation has appointed Denny Bruce as its new global brand president of Dickies.

Bruce will report to Curt Holtz, who is the executive vice president and group president of workwear.

Bruce will take responsibility of all of the brands global operations and performance.

Commenting on the hiring, Holtz said: “As the brand enters a new phase of growth and expansion, Denny will bring together our international teams to drive a consistent global experience that engages consumers in new ways. We are highly confident in the prospects for this exciting brand and look forward to working with Denny as we pursue the many opportunities ahead.”