Decathlon have appointed a new PR agency in the UK as part of their marketing drive to increase brand awareness and push footfall forward.
PR Agency One will be devising an omnichannel strategy that is aiming to hit media coverage in their leading titles and drive the search visibility of Decathlon’s UK website.
The agency have said the campaign will include everything from brand building and a product press office to employer brand activity.
James Crawford, managing director at PR Agency One, said: “Decathlon is one of the world’s biggest sports retailers, and is known throughout Europe and beyond for manufacturing and selling great quality technical equipment and sports clothing at fantastic prices. We are thrilled to be helping them gain greater brand awareness and store footfall in the UK, increase sales and help them become the UK’s leading sports retailer."
