The number of customers booking personal appointments with Debenhams in-store service has increased by 25%. This has resulted in increased footfall in the store as more customers begin to use the service. Prior to this, the company had expressed concerns that the service was beginning to decline, however the integration of the online service has reinvigorated it. The senior marketing co-ordinator for the company stated that, “While the customers who regularly used our personal shopping service knew it was a great experience, the booking system didn’t reflect that. We needed a premium system to give customers a premium service”