Danish fashion brand Pieces has begun a collaboration with London-based creative agency Dalziel & Pow to launch a new concept of more experience-led stores.

The agency previously worked with Jigsaw to create the company’s “most luxurious statement to date” in St James’ Street, London, the design is partly based on the London Duke Street store, which Dalziel & Pow also designed.

Gulshanoy Tolipova at Pieces said: “We have greatly enjoyed working with the D&P team on developing a new store concept for Pieces. We’ve been challenged and asked the “right” questions to really identify our new store concept aspirations. Now we’re excited and looking forward to see the results of our partnership.”

Paul West, strategy director at Dalziel & Pow, added: “We look forward to seeing the launch and evolution of Pieces as it becomes the most social, creative brand for independent young women who want to define their own look.”