Daniel wellington has opened a new 357 square foot store at Cambridge’s Grand Arcade shopping centre.

It joins a host of brands to open at the Grand Arcade centre, with the likes of Levi’s, Gant, Castle Galleries, TM Lewin, Phase Eight, The White Company, Swarovski and Pandora all opening recently.

Daniel Wellington continues to grow as their brand’s marketing strategy is based around social media influencers.