Electrical retailer Currys PC World has today announced that its Christmas advert, “Spare the Act” will feature Hollywood A-lister Jeff Goldblum.
The campaign has five separate adverts and Jeff Goldblum features in all of them suggesting that at times people have to act to keep up the Christmas spirit. However as Currys PC World are able to provide a solution by offering the correct electrical product, there’s no need to act.
Chief marketing officer at Dixons Carphone, Gary Booker, commented: “We love Christmas and we know our customers do too, but we also know that in reality it comes with its fair share of family politics, awkward moments and disappointing gifts. Our Spare the Act campaign is made with this is mind, reminding customers that we understand them and that we’re there for them; whether it’s for preparation, entertainment or gifting. Jeff Goldblum said: “I'm delighted to be involved in this clever and timely campaign that will hopefully help people find the perfect holiday gifts for the people they care about most - without all the risky guesswork. It's so disheartening to put your heart and soul into a gift choice for a loved one only to discover they have three of them already - and don't use any of them ever.”
