Fragrance, body care and fine foods brand Crabtree & Evelyn has launched an experimental new pop-up store on Kings Road.
The new concept will be centred around a “welcoming and residential” feeling and will include a ‘fragrance garden’ and multi-sensory experiences with ‘nature sounds’ music and product testing counters.
In a statement, Crabtree & Evelyn said: “The goal is to provide a retail experience that appeals to and engages with the contemporary lifestyle of the new target consumer.
“The new store concept represents a modern disposition that will attract both female and male consumers alike and encourage gifting as well as personal indulgence.”
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