Crabtree & Evelyn has chosen Islington for the opening of its first ever concept store.
Shoppers from outside the stores Upper Street location were invited in to have a look around the store and also watch artist, Vic Lee, creating a bespoke mural based around the brands heritage.
The first 100 customers through the door were given a Crabtree & Evelyn branded goody bag.
The store will also be used as an events hub, which will have an ongoing programme of drop in sessions for customers. These events will include a writing session and also a wreath making session, which will both be free of charge.