Clas Ohlson to become official sponsor of Mamma Mia! The Party

Clas Ohlson is to become the official partner of Mamma Mia! The Party as the show makes its London debut.

The long term sponsorship will supported by marketing, PR and social media campaigns, which will run with the theme #BeMoreSwede.

Jon Peacock, country manager at Clas Ohlson, said: “ABBA is one of Sweden’s most loved and well-known exports and, as we like to think, so is Clas Ohlson. From the practicality of our product design to the ease of our shopping experience, we aim to be more Swede with everything we do – which is why we are thrilled to make this partnership happen.”