Fashion label Christopher Raeburn has rebranded by changing its name and logo design.
The brand is rebranding to ‘Raeburn’ and has introduced a new logo that revisits the labels military origins, stemming from when the designer used military surplus, including parachutes to make clothing.
In a blog post, Christopher addressed the rebranding by saying, "We’re introducing a new logo in recognition of where our brand began – an iconic, graphic interpretation of a 28’ parachute used by air forces globally and unique for their colour blocked construction. White, olive and sand hues allow for camouflage whilst fluro orange allows for signalling and detection.”
Christopher’s brother, Graeme Raeburn has joined the label as performance director. He joins the brand after 10 years as lead design at luxury cycling brand Rapha.
