Celine opened the doors to its new flagship store on New Yorks Madison Avenue on Monday.

The store is the first one to be designed by the brands creative director, Hedi Slimane.

The Madison Avenue store marks the first of Celine’s new retail strategy, which includes similar locations in Tokyo, Paris and another New York store later this month. 

Other new stores will open in Los Angeles, London, Milan, Shanghai and Beijing later on in the year.

The store consists of wooden furniture, white walls and black granite shelves.