Burberry is to end its practice of burning unsold clothes, bags and perfume and will also stop using real fur after criticism from environmental campaigners.
The British fashion house destroyed unsold products worth £28.6m last year to protect its brand, taking the value of items destroyed over the past five years to more than £90m. It has previously defended its practice by saying that the energy generated from burning its goods was captured.
However, the company now says it will reuse, repair, donate or recycle unsaleable products. It will also end the use of real fur and says the debut collection from its new chief creative officer, Riccardo Tisci, will not feature any fur. Existing fur products will be phased out.
