Burberry has partnered with Google to launch "The Burberry Booth" which lets customers star in their own Christmas adverts.
The Google’s real-time video stitching technology has been built at the Regent Street flagship store and allows customers to film their own versions of the brand's current ad campaign. Customers can star alongside celebrities including Naomi Campbell and Elton John in the Billy Elliot themed advertisement, which they can then receive a copy of to share and view on Youtube.
Having debuted on November 3rd, Burberry says that the Burberry Booth has already helped generate 23 million online views globally.
