Burberry is to make items available through a series of social media releases

Burberry is to make items from its new chief creative officer’s first collection for the brand available for 24 hours through a series of releases on social media.

Riccardo Tisci’s limited edition designs will be available exclusively via Burberry’s Instagram and WeChat accounts from 5.30pm on 17 September, following Burberry’s London Fashion Week runway show.

The move will mark the first time the brand has created a bespoke digital selling experience for its social channels.