Burberry has apologised for showcasing a hoodie with strings tied in the shape of a noose on its London Fashion Week runway.

The hoodie came under fire after the show on Sunday, after a model complained on Instagram that the hoodie not only evoked lynchings, but also suicide.

Burberrys chief executive, Marco Gobbetti, apologised for the hoodie in a statement, saying that he is ‘deeply sorry for the distress’.

Ricardo Tisci, Burberrys creative director, also apologised, saying ‘while the design was inspired by a nautical theme, I realise that it was insensitive’.