Bravissimo have opened a new regional flagship store in Cardiff, set across two floors in the Grand Arcade. The lingerie retailer will stock the brand’s full collection including its own-brand lingerie, swimwear and clothing ranges as well as an assortment from other leading brands in-store. Founder and chief executive of Bravissimo, Sarah Tremellen said, “We aim to provide a really welcoming space for our customers to come and feel uplifted and good about themselves. We can't wait to welcome them to our new shop in such a fantastic location.”