House of Fraser is to launch a new scheme where brands bid for space on its website.

Following a limited trial with e-commerce trading platform Elevaate, House of Fraser will be rolling out the platform to all of its brands.

"Using the Elevaate cloud platform provides our brand partners with the flexibility to bid for digital shelf position in real-time, which means key products can be promoted online to complement traditional in-store displays” said Andy Harding, chief customer officer at House of Fraser. "The platform will offer the agility our brand partners need to help them increase sales for specific products or collections."