Boots is opening a new format store in London’s Covent Garden today. Spanning 28,524 square feet, the store has created 130 new jobs.
The shop includes a new beauty hall that stocks over 300 brands including Fenty Beauty and Urban Decay. Shoppers can also seek expert advice and take advantage of two beauty studios.
The new store is home to the retailer’s biggest ever wellness range, with 32 new brands including Beauty Kitchen and Equi. It also features a rehydration point for refilling water bottles and an Innocent bar for people to pick up snacks.
The pharmacy area of the shop includes express pickup lanes, spaces for consultations and a waiting area with a view over Covent Garden Market.
During this launch week, the store will be offering yoga classes, hair colour consultations and makeovers. There will also be appearances from make-up artists and influencers such as Jordan Lipscombe, Anastasia Kingsnorth and Made in Chelsea’s Lucy Watson.
