The Boots Health & Beauty magazine is celebrating its 20th anniversary with a makeover.
The magazine will feature a contemporary new look, and will include evolved editorial that will mirror what is happening within the retailer’s new beauty, health and wellness in-store zones.
There will be a mix of features on trends and products written by high profile columnists. It will also include a range of celebrity content, with the latest edition featuring an interview with Vogue Williams.
There is also a mobile-optimised platform for the magazine. It will include content from the printed issue as well as articles, blogs and videos.
Helen Normoyle, marketing director at Boots UK, said: “Our customers love our magazine, so we’re supercharging it with a bold new design and big talking points on the issues that matter most to them. We also know the way our customers consume content is changing, so we’re changing-up our online magazine and delivering content across our digital channels, in shoppable formats.”
