Launching in October, fashion etailer Boohoo will be introducing its debut childrenswear range - BoohooKids. Selected as a face to help promote the new range is the 7-year-old daughter of Coronation Street stars Tina O’Brien and Ryan Thomas, Scarlett.
Joint CEO of Boohoo Carol Kane commented: “Ryan Thomas is a lifelong friend of the brand and so we were delighted to be able to make Scarlett Thomas the face of the girlswear collection. She looks beautiful in all the pieces.” The range will consist of 70% girlswear and 30% boyswear, as well as age-appropriate “mini-me” styles that are based on its adult ranges. The new kidswear range follows the online fashion retailer’s introductions of its petite, tall, menswear and sportswear ranges. Amongst all of this, Manchester-based Boohoo is getting ready to celebrate its 10th anniversary.
