Online fashion retailer Boohoo has launched an exclusive website for menswear, boohooman.com which is geared towards men aged between 16-24.
Boohoo marketing director, Richard Clark, said: “The core of our business has always been to provide the season’s latest looks, whilst still delivering incredible value, but now we have the opportunity to tailor the offer and the content we serve up to the menswear customers, making their shopping experience more personalised and engaging.”
Having had male clothing available since 2013, the new website will have 16 trends for the spring season which will include denim, tailoring and sportswear.
